The premium CPE advertising network for video banner ads

We offer advertisers a media buying model for video banner advertising called cost per engagement, which abbreviates to CPE. Advertisers on our network only pay when people engage with their video banner ads by rolling over them and expanding them.

When you buy engagements across the Silence network we include the creative, the ad serving and the media planning, buying and evaluation.

The Internet Advertising Bureau says that Silence is "correctly judging the role that the banner ad campaign is playing in the marketing mix".

Silence is a British company based in London.

"Silence is correctly judging the role that the banner ad campaign is playing in the marketing mix"
The Internet Advertising Bureau.

The three-second rule

On your right is a video banner ad that's currently running on our network. If you rollover it you'll see there's a three-second countdown before it expands. We use this countdown because we don't want advertisers paying for accidental rollovers.

Publishers in our network

Silence works with premium publishers. Our network includes the websites of broadsheet and tabloid newspapers and radio stations. We target by gender, location, age and tastes. Our channels include music, film, technology, gay, sports and teen.

Accountability in banner advertising

Currently, most banner advertising is bought using the cost per thousand media buying model, or CPM as it's often called. With CPM, advertisers pay every time a website serves its banner ads 1000 times regardless of how that ad performs. The cost per engagement model demonstrates that it's now reasonable for advertisers with good content to only pay publishers when audiences engage with their ads.