Please click here to vote for our talk at Digital Shoredtich 2012.  It’s easy to vote – you don’t have to register – you just click a button.

Digital Shoreditch is a two week technology and media festival in East London starting on May 21st.  This year they’re inviting companies to propose ideas for talks, showcases and workshops.  The proposals with the most …

Music Week have written about our  Intelligent Advertising campaign for Universal Music TV’s BRITs compilation, which is set for release on February 13, ahead of the awards ceremony on February 21.

The compilation features 42 tracks over two discs from the biggest UK and International stars in British music last year, including Ed Sheeran, Coldplay, ADELE, Jessie J, Bruno Mars, JLS …

Media Week have published an article about media trends for 2012 that features comments from three of our clients, Starcom Mediavest, Carat and MediaCom.

Our Intelligent Advertising model, which responds to real time data, is in line with their predictions for this year.

Jane Ratcliffe, Chairman of …

I was excited to read a comment over the holidays by Michael Zimbalist, VP of research & development at the New York Times. 

He said this: “Our hypothesis has been and continues to be that those organizations that can be responsive to data in real time and make business decisions surrounding that data in real time …

Using attribution modelling we’re monitoring the impact of a video banner advertising campaign on the sales of three albums at the Ministry of Sound shop – The Annual 2012, XX Twenty Years and Anthems Alternative 80′s.

Attribution modelling is an ingredient of our Intelligent Advertising model.

You can read more …

Our video banner advertising campaign for the West End production of Shrek the Musical delivered a two and half times return in ticket sales for Dreamworks. A £2.50 ROI is higher than the average ROI from television advertising, which is £1.70 according to this Brand Republic article.

You can read more about this campaign in New Media Age and …

We advertised Different Gear, Still Speeding, the debut album by Liam Gallagher’s band Beady Eye, earlier this year.

We used our Premium format and worked with multiple creatives.

Creative 1

Creative 2

Creative 3

This was the first example of an Intelligent …

Intelligent Advertising is an advertising model that uses location based targeting and reporting to demonstrate the impact of a video advertising campaign on sales.

We analyse advertising and sales data in real time to make good business decisions for our clients.

The advertising industry’s bible, Campaign, has written that Silence has “the most accountable and cost-effective of the numerous digital advertising techniques”.

You can …