Music Week have written about our  Intelligent Advertising campaign for Universal Music TV’s BRITs compilation, which is set for release on February 13, ahead of the awards ceremony on February 21.

The compilation features 42 tracks over two discs from the biggest UK and International stars in British music last year, including Ed Sheeran, Coldplay, ADELE, Jessie J, Bruno Mars, JLS and many more.

To mark the return of the Outstanding Contribution To Music award it also includes a bonus disc of 19 previous winners of the award including Queen, David Bowie, U2, Oasis, Eurythmics and this year’s recipients, Blur.

Ronan Mason of Universal Music TV (UMTV) told Music Week that “Silence’s model is an important development for video banner advertising because it ensures we are making the best use of our budgets by optimising the campaign around sales.”

Our Intelligent Advertising model responds to sales data in real time and makes business decisions for our clients surrounding that data. You can read more about it here.