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News from Silence

FACEBOOK CAMPAIGN FOR RUST COLLECTIONS EXPLORES TWO BEHAVIOURAL BIASES

We recently launched a social campaign for sustainable furniture company, Rust Collections, that tested two biases from behavioural science: cocktail party effect and noble edge effect.

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SILENCE BOOK CLUB: ALCHEMY BY RORY SUTHERLAND

We have a book club at Silence that meets up every now and then to discuss books about advertising. Our next book is Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland.

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