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DIGITAL CAMPAIGN FOR WITNESS FOR THE PROSECUTION EXPLORES THE ILLUSION OF CONTROL BEHAVIOURAL BIAS

We recently launched a high-impact campaign for Witness for the Prosecution – the play that summons the audience for jury service – that tests a behavioural bias called illusion of control.

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DIGITAL CAMPAIGN FOR UNITED AIRLINES EXPLORES ILLUSORY SUPERIORITY BIAS FROM BEHAVIOURAL SCIENCE

We recently launched a digital advertising campaign for United Airlines that explores the behavioural bias known as illusory superiority.

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