ABOUT US

Silence is a full-service online ad agency based in Hackney, East London, that likes to tell its clients stories about data.

We produce online display campaigns for brands that are designed to trigger a positive emotional response from consumers through the use of interactive content, and we increase brand salience by striving to keep our ads interesting.

When we buy media, we use contextual data to ensure we’re targeting the right people in the right place at the right time and we concentrate on how people are engaging with our ads to increase the overall campaign ROI.

Working with brands from multiple sectors - including Aer Lingus, Epson, Save The Children, The Yorkshire Building Society and Christies – we’re best known for running cost-per-engagement (CPE) campaigns, the format that we launched in Europe a decade ago. CPE takes the risk out of online display campaigns for brands because they only pay when people engage with their ads.

THE INTERSECTION OF DESIGN, TECHNOLOGY AND MEDIA

We have worked at the intersection of design, technology and media for ten years, testing different creative approaches alongside contextual media-buying strategies in a way that’s reminiscent of how the advertising industry worked before the separation of creative and media at the end of the eighties.

Our designers, programmers and media buyers innovate in a fast-paced collaborative environment where campaigns are continually tested for their ability to engage consumers.

We have worked at the intersection of design, technology and media for ten years, testing different creative approaches alongside contextual media-buying strategies in a way that’s reminiscent of how the advertising industry worked before the separation of creative and media at the end of the eighties.

Our designers, programmers and media buyers innovate in a fast-paced collaborative environment where campaigns are continually tested for their ability to engage consumers.

A REVOLT AGAINST AD TRACKING

The smartest American and European brands are now looking to conduct their online display campaigns in ways that are in line with the revolt against ad tracking. The European Union’s new data protection laws signal the death of the cookie as a retargeting and sales attribution tool for brands, and any brands and agencies who break the rules of The GDPR will be met with eye-watering fines. Any attempts to retarget customers or prospects on their browsers using either 3rd party data will prove to be a fool’s errand.

CREATIVE AND CONTEXTUAL RENAISSANCE

At Silence, we’ve developed a solution for brands and that mitigates the risk of getting fined. We have abandoned cookies in a favour of a new way for online display that focuses on creativity and context, demonstrating how you can combine design, technology and media buying in a way that discovers the most effective creative and contextual strategies for engaging audience online.

We use our own marketing technology platform, Ada, to test creative strategies for our high-impact campaigns and report on the best-performing websites, contextual segments, locations and times of day.

THE DATA APOCALYPSE

The GDPR alongside the e-Privacy Directive represent the biggest changes to data remarketing that any of us are likely to see in our careers. At Silence, we’re referring to these legislative changes as the ‘data apocalypse’ because we believe they will devastate ad-tech companies that rely on cookie data to conduct their business. Like many people in our industry, we welcome these laws because it’s time to be more transparent with the brands we represent and the consumers we serve.

“You need to make online advertising so good that people want to engage with it.

Our pitch today reflects something we’ve been saying for ten years: that you need to make online advertising so good that people want to engage with it. It’s time to forget about the myth of the perfectly personalized advertising experience - a dream of the advertising industry’s not the consumer’s - and get on with the more important job of understanding the role of creativity and context in the performance of a campaign.

“You need to make online advertising so good that people want to engage with it.

Our pitch today reflects something we’ve been saying for ten years: that you need to make online advertising so good that people want to engage with it. It’s time to forget about the myth of the perfectly personalized advertising experience - a dream of the advertising industry’s not the consumer’s - and get on with the more important job of understanding the role of creativity and context in the performance of a campaign.

BOOK CLUB

We have a book club at Silence that meets to discuss books about advertising.

Last year was the year of How Brands Grows by Byron Sharp for us. We hosted an event in spring at the Soho Theatre in London where we invited speakers from across the industry to wrestle with topics from Byron’s book. In the autumn we launched The Silence Treatment, weekly live interviews with the leaders of different media companies about the values that make their organisations distinct, examining Sharp’s view that clients don’t expect you to be different from your competitors but they do expect you to have values that make you distinct. We broadcast these interviews live in an online display campaign.

2018 is the year of Badmen by Bob Hoffman, his book about ‘surveillance marketing’. In April, we’ll be releasing Silence Please, a 6-part podcast that will debate topic from Bob’s book with guests from across our industry. We’re also hosting an event on May 25th - when the GDPR and e-Privacy Directive become law – where the speakers from the podcasts come together to carry on debating Bob’s controversial book.

PEOPLE

Owner Lee Henshaw is a seasoned entrepreneur. Lee built and sold the global online PR agency Way to Blue before launching Silence. An experienced communicator, has written two books and worked as a journalist for numerous national newspapers.

Owner Ollie Henderson is experienced at growing sales teams in the marketing services industry. Ollie was previously a director at a business development agency after starting his career selling electronic trading products for Bloomberg

Our Financial Director, John Henderson, manages the millions of lines of data that run through the company. John was previously a board member at global media group Bertelsmann and MD of their distribution business Arvato.

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