ABOUT US

Silence works at the intersection of design, technology and media-buying, creating engaging and transparent online display campaigns.

Working with brands from multiple sectors - including Aer Lingus, Christie’s, Epson, Save The Children and Yorkshire Building Society – we’re best known for running cost-per-engagement (CPE) campaigns, the format that we launched in Europe a decade ago.

CPE takes the risk out of online display campaigns for brands because they only pay when people engage with their ads.

Our work is designed to trigger a positive emotional response from consumers through the use of interactive content, and we increase brand salience by striving to keep our ads interesting.

When we buy media, we use contextual data to ensure we’re targeting the right people in the right place at the right time.

THE INTERSECTION OF DESIGN, TECHNOLOGY AND MEDIA

We’ve spent the last decade testing different creative approaches for display ads alongside contextual media-buying strategies in a way that’s reminiscent of how the advertising industry worked before the separation of creative and media at the end of the eighties.

Our designers, programmers and media buyers innovate in a fast-paced collaborative environment where campaigns are continually tested for their ability to engage consumers.

We’ve spent the last decade testing different creative approaches for display ads alongside contextual media-buying strategies in a way that’s reminiscent of how the advertising industry worked before the separation of creative and media at the end of the eighties.

Our designers, programmers and media buyers innovate in a fast-paced collaborative environment where campaigns are continually tested for their ability to engage consumers.

CREATIVE AND CONTEXTUAL RENAISSANCE

The smartest American and European brands are now looking to conduct their online display campaigns in ways that are in line with the revolt against ad tracking. The European Union’s new data protection laws signal the death of the cookie as a retargeting and sales attribution tool for brands. Any attempts to retarget consumers using 3rd party data will prove to be a fool’s errand.

At Silence, we combine design, technology and media buying in a way that discovers the most effective creative and contextual strategies for engaging audience online.

We use our marketing technology platform, Ada, to test creative strategies for our high-impact campaigns and report on the best-performing websites, contextual segments, locations and times of day.

Our pitch is a simple one: you need to make online advertising so good that people want to engage with it. It’s time to forget about the myth of the perfectly personalized advertising experience - a dream of the advertising industry’s not the consumer’s - and get on with the more important job of understanding the role of creativity and context in the performance of a campaign.

BOOK CLUB

The Silence Media Book Club is known for hosting events that encourage debates about the role of online advertising.

Last year we invited speakers from across the industry to wrestle with topics from Byron Sharp’s How Brands Grow at an event in the Soho Theatre. We followed this up with The Silence Treatment, weekly live interviews with the leaders of different media companies about the values that make their organisations distinct, examining Sharp’s view that clients don’t expect you to be different from your competitors but they do expect you to have values that make you distinct.

On May 25th this year, the day GDPR became law, we are hosting the Silence Please conference, where heavyweights from the British advertising industry will be discussing themes from Bob Hoffman’s new book Badmen.

We’ve also released a podcast to support this event - if you’d like to have a listen, just type Silence Please into your podcast player.

PEOPLE

Owner Lee Henshaw is a seasoned entrepreneur. Lee built and sold the global online PR agency Way to Blue before launching Silence. An experienced communicator, has written two books and worked as a journalist for numerous national newspapers.

Owner Ollie Henderson is experienced at growing sales teams in the marketing services industry. Ollie was previously a director at a business development agency after starting his career selling electronic trading products for Bloomberg

Our Financial Director, John Henderson, manages the millions of lines of data that run through the company. John was previously a board member at global media group Bertelsmann and MD of their distribution business Arvato.

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