ABOUT US

Our mission at Silence is to create engaging digital advertising campaigns that tell stories about brands. We combine creativity and behavioural science to deliver innovation and growth from performance-based display and social campaigns.

We have a book club where we get together every now and then to discuss different books about the industry. You can read more about it here.

Our last book was Richard Shotton's Choice Factory. Richard writes about behavioural science - the study of decision making. He focuses on 25 behavioural biases, the shortcuts we rely on to make decisions more quickly.

We worked with Richard to determine how to apply these biases to display and social campaigns.

Increasingly, we're working across design, technology and media to help brands innovate and grow within performance-based display and social campaigns. We believe the best way to approach these seemingly contradictory objectives is to use behavioural science to influence the creative.

Our mission at Silence is to create engaging digital advertising campaigns that tell stories about brands. We combine creativity and behavioural science to deliver innovation and growth from performance-based display and social campaigns.

We have a book club where we get together every now and then to discuss different books about the industry. You can read more about it here.

Our last book was Richard Shotton's Choice Factory. Richard writes about behavioural science - the study of decision making. He focuses on 25 behavioural biases, the shortcuts we rely on to make decisions more quickly.

We worked with Richard to determine how to apply these biases to display and social campaigns.

Increasingly, we're working across design, technology and media to help brands innovate and grow within performance-based display and social campaigns. We believe the best way to approach these seemingly contradictory objectives is to use behavioural science to influence the creative.



The social proof bias, for example, is the idea that we are more likely to do something when we see other people doing it. You can read about how we applied this bias to a campaign for Puffin Books, here.

Confirmation bias is the tendency to interpret new evidence as confirmation of our existing beliefs. You can read about how we applied this bias to a campaign for Fred. Olsen Cruise Lines, here.

We believe that agencies will start losing clients and pitches if they don't start embracing this kind of storytelling in their work.

The social proof bias, for example, is the idea that we are more likely to do something when we see other people doing it. You can read about how we applied this bias to a campaign for Puffin Books, here.

Confirmation bias is the tendency to interpret new evidence as confirmation of our existing beliefs. You can read about how we applied this bias to a campaign for Fred. Olsen Cruise Lines, here.

We believe that agencies will start losing clients and pitches if they don't start embracing this kind of storytelling in their work.



In this Marketing Week podcast, UK adman Rory Sutherland argues that behavioural science has three important roles to play:

•  It leads to more exciting creative ideas
•  It helps you explain those ideas to clients
•  It raises the status of marketing by giving it scientific foundations.

To explore a behavioural bias in a display or social campaign, you need your creative, technology and media working very closely together.

In this Marketing Week podcast, UK adman Rory Sutherland argues that behavioural science has three important roles to play:

•  It leads to more exciting creative ideas
•  It helps you explain those ideas to clients
•  It raises the status of marketing by giving it scientific foundations.

To explore a behavioural bias in a display or social campaign, you need your creative, technology and media working very closely together.



We work with our clients in one of two ways:

1.  We handle the creative, technology and media-buying strategy for display and social campaigns, exploring a behavioural bias as part of a performance media-buying strategy.

2.  We work as a creative and technology partner when our clients are buying the media.

You can see more examples of our work here.

We work with our clients in one of two ways:

1.  We handle the creative, technology and media-buying strategy for display and social campaigns, exploring a behavioural bias as part of a performance media-buying strategy.

2.  We work as a creative and technology partner when our clients are buying the media.

You can see more examples of our work here.


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