The Big House explores social proof bias for Bullet Tongue with Instagram, Facebook and Snapchat ads

The Big House is a London-based charity that works with care leavers who are at a high risk of social exclusion, using theatre as a platform for their voices to be heard.

Their latest production is Bullet Tongue Reloaded, which you can see at their theatre in Islington until June 22nd. The show submerges you in the underworld of county lines drug dealing, where teenagers fight for status, wealth, love, survival, and the simple right to be heard.

Our digital advertising campaign for Bullet Tongue Reloaded explores the social proof bias. At Silence, we’re interested in how findings from behavioural science – the study of decision making – can give our clients a competitive advantage. The social proof bias works when we become interested in an event because others are.

For Bullet Tongue Reloaded, we filmed vox pops with the audience for the opening night, using them as content for Instagram, Facebook and Snapchat ads.

You can see the Instagram ad here and the Facebook ad here.

You can buy tickets for Bullet Tongue Reloaded here.

Silence is a Pledge 1% company, which means we give 1% of our profit, product and time to charities. The Big House is one of the charities we support.

Verity Bouette, Communications Manager, 31st May 2019


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