DIGITAL AD CAMPAIGN FOR NETWORK RAIL EXPLORES SOCIAL PROOF BIAS

The behavioural bias of social proof inspired the creative strategy for Network Rail’s ‘Small Talk Saves Lives’ digital ad campaign.

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THE LOWRY USE ZERO-RISK BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL ADVERTISING CAMPAIGN

Our digital ad campaign for The Lowry explores a theory from behavioural science known as the zero-risk bias.

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DIGITAL CAMPAIGN FOR WITNESS FOR THE PROSECUTION EXPLORES THE ILLUSION OF CONTROL BEHAVIOURAL BIAS

We recently launched a high-impact campaign for Witness for the Prosecution – the play that summons the audience for jury service – that tests a behavioural bias called illusion of control.

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DIGITAL CAMPAIGN FOR UNITED AIRLINES EXPLORES ILLUSORY SUPERIORITY BIAS FROM BEHAVIOURAL SCIENCE

We recently launched a digital advertising campaign for United Airlines that explores the behavioural bias known as illusory superiority.

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VISIT JERSEY USE REGRET AVERSION BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL ADVERTISING CAMPAIGN

Our digital ad campaign for Visit Jersey explores the behavioural bias known as regret aversion. This is the tendency for people to choose an option that minimises regret, even if it is more expensive than an alternative option.

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THE RETURN OF THE SILENCE PLEASE PODCAST

Ahead of next Thursday’s book club, we’re releasing the second series of our Silence Please podcast. Across six episodes, we’re using topics from Rory Sutherland’s book Alchemy to explore the relationship between creativity and behavioural science.

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OUR BEHAVIOURAL SCIENCE ARTICLE FOR NEW DIGITAL AGE

New Digital Age have published an article by our account director Verity Bouette about the importance of behavioural science in digital advertising.

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DIGITAL AD CAMPAIGN FOR CURTAINS EXPLORES BEHAVIOURAL BIAS OF SCARCITY

Our digital ad campaign for the UK tour of the musical whodunnit Curtains explores the behavioural bias of scarcity.

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FACEBOOK CAMPAIGN FOR RUST COLLECTIONS EXPLORES TWO BEHAVIOURAL BIASES

We recently launched a social campaign for sustainable furniture company, Rust Collections, that tested two biases from behavioural science: cocktail party effect and noble edge effect.

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PUFFIN BOOKS TEST SOCIAL PROOF BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL AD CAMPAIGN

To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.

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