DIGITAL CAMPAIGN FOR UNITED AIRLINES EXPLORES ILLUSORY SUPERIORITY BIAS FROM BEHAVIOURAL SCIENCE

We recently launched a digital advertising campaign for United Airlines that explores the behavioural bias known as illusory superiority.

Read more →

VISIT JERSEY USE REGRET AVERSION BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL ADVERTISING CAMPAIGN

Our digital ad campaign for Visit Jersey explores the behavioural bias known as regret aversion. This is the tendency for people to choose an option that minimises regret, even if it is more expensive than an alternative option.

Read more →

THE RETURN OF THE SILENCE PLEASE PODCAST

Ahead of next Thursday’s book club, we’re releasing the second series of our Silence Please podcast. Across six episodes, we’re using topics from Rory Sutherland’s book Alchemy to explore the relationship between creativity and behavioural science.

Read more →

OUR BEHAVIOURAL SCIENCE ARTICLE FOR NEW DIGITAL AGE

New Digital Age have published an article by our account director Verity Bouette about the importance of behavioural science in digital advertising.

Read more →

DIGITAL AD CAMPAIGN FOR CURTAINS EXPLORES BEHAVIOURAL BIAS OF SCARCITY

Our digital ad campaign for the UK tour of the musical whodunnit Curtains explores the behavioural bias of scarcity.

Read more →

FACEBOOK CAMPAIGN FOR RUST COLLECTIONS EXPLORES TWO BEHAVIOURAL BIASES

We recently launched a social campaign for sustainable furniture company, Rust Collections, that tested two biases from behavioural science: cocktail party effect and noble edge effect.

Read more →

PUFFIN BOOKS TEST SOCIAL PROOF BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL AD CAMPAIGN

To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.

Read more →

FRED. OLSEN USE CONFIRMATION BIAS FROM BEHAVIOURAL SCIENCE TO ENGAGE NEW CUSTOMERS

Our latest digital advertising campaign for Fred. Olsen uses behavioural science – the psychology behind decision making – to help reach people who traditionally book with competing cruise lines.

Read more →

DIGITAL AD CAMPAIGN FOR SECRET CINEMA EMPLOYS SCARCITY BIAS FROM BEHAVIOURAL SCIENCE

To increase ticket sales to their Casino Royale themed night, we worked with Secret Cinema- the event cinema specialists- on a digital ad campaign that incorporated the behavioural bias of scarcity.

Read more →

The Big House explores social proof bias for Bullet Tongue with Instagram, Facebook and Snapchat ads

Our digital advertising campaign for Bullet Tongue Reloaded explores the social proof bias. At Silence, we’re interested in how findings from behavioural science – the study of decision making – can give our clients a competitive advantage. The social proof bias works when we become interested in an event because others are.

Read more →

facebook twitter youtube linkedin