FAMILIARITY BIAS FROM BEHAVIOURAL SCIENCE INCREASES VIEWS OF REFUGE’S SHORT FILM

Over lockdown, we ran a behavioural display campaign inspired by the familiarity bias for the domestic violence charity Refuge.

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CREATIVES OF THE MONTH: GREENPEACE, VISIT JERSEY AND V&A

We rounded off 2019 by announcing our creative of the year, and as January draws to a close, we’d like to share with you some of our favourite campaigns from the month.

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BEHAVIOURAL SCIENCE INSPIRES TWO VISIT JERSEY AD CAMPAIGNS

Working with Visit Jersey, we’ve recently launched two seasonal display and mobile campaigns inspired by behavioural science, which celebrate the island’s unique heritage.

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PEARSON ENGAGE EMPLOYERS WITH AD CAMPAIGN INSPIRED BY BEHAVIOURAL SCIENCE

British publishing company Pearson is running an engagement campaign inspired by the zero risk bias to increase sign-ups to their Pearson Learning Hub, a digital training platform that helps employers train their apprentices.

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DIGITAL AD CAMPAIGN FOR NETWORK RAIL EXPLORES SOCIAL PROOF BIAS

The behavioural bias of social proof inspired the creative strategy for Network Rail’s ‘Small Talk Saves Lives’ digital ad campaign.

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THE LOWRY USE ZERO-RISK BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL ADVERTISING CAMPAIGN

Our digital ad campaign for The Lowry explores a theory from behavioural science known as the zero-risk bias.

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DIGITAL CAMPAIGN FOR WITNESS FOR THE PROSECUTION EXPLORES THE ILLUSION OF CONTROL BEHAVIOURAL BIAS

We recently launched a high-impact campaign for Witness for the Prosecution – the play that summons the audience for jury service – that tests a behavioural bias called illusion of control.

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DIGITAL CAMPAIGN FOR UNITED AIRLINES EXPLORES ILLUSORY SUPERIORITY BIAS FROM BEHAVIOURAL SCIENCE

We recently launched a digital advertising campaign for United Airlines that explores the behavioural bias known as illusory superiority.

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VISIT JERSEY USE REGRET AVERSION BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL ADVERTISING CAMPAIGN

Our digital ad campaign for Visit Jersey explores the behavioural bias known as regret aversion. This is the tendency for people to choose an option that minimises regret, even if it is more expensive than an alternative option.

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THE RETURN OF THE SILENCE PLEASE PODCAST

Ahead of next Thursday’s book club, we’re releasing the second series of our Silence Please podcast. Across six episodes, we’re using topics from Rory Sutherland’s book Alchemy to explore the relationship between creativity and behavioural science.

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