PUFFIN BOOKS TEST SOCIAL PROOF BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL AD CAMPAIGN

To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.

Read more →

FRED. OLSEN USE CONFIRMATION BIAS FROM BEHAVIOURAL SCIENCE TO ENGAGE NEW CUSTOMERS

Our latest digital advertising campaign for Fred. Olsen uses behavioural science – the psychology behind decision making – to help reach people who traditionally book with competing cruise lines.

Read more →

DIGITAL AD CAMPAIGN FOR SECRET CINEMA EMPLOYS SCARCITY BIAS FROM BEHAVIOURAL SCIENCE

To increase ticket sales to their Casino Royale themed night, we worked with Secret Cinema- the event cinema specialists- on a digital ad campaign that incorporated the behavioural bias of scarcity.

Read more →

The Big House explores social proof bias for Bullet Tongue with Instagram, Facebook and Snapchat ads

Our digital advertising campaign for Bullet Tongue Reloaded explores the social proof bias. At Silence, we’re interested in how findings from behavioural science – the study of decision making – can give our clients a competitive advantage. The social proof bias works when we become interested in an event because others are.

Read more →

facebook twitter youtube linkedin