PUFFIN BOOKS TEST SOCIAL PROOF BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL AD CAMPAIGN

To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.

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NEW BOOK ‘CHARLIE CHANGES INTO A CHICKEN’ ENGAGES FAMILIES WITH A COLOURFUL, INTERACTIVE CAMPAIGN

We took a playful approach to our new campaign for the children’s book ‘Charlie Changes Into A Chicken’, using multiple interactive features to build an engaging experience that is fun for the whole family.

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ENGAGEMENT CAMPAIGN FOR JASON FOX’S BATTLE SCARS

We’ve just launched an engagement campaign to raise awareness of Jason Fox’s new book, Battle Scars.

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PENGUIN ADVERTISE MICHAEL PALIN’S NEW BOOK WITH INTERACTIVE ONLINE AD

Penguin Random House were looking to raise awareness and drive sales of Erebus: The History of a Ship written by Michael Palin, the Monty Python star and television globetrotter, by running a high-impact online display campaign.

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ENGAGEMENT CAMPAIGNS FOR THE CHALK MAN, GNOMON AND REDEMPTION

There’s no better way to mark the changing of seasons then settling down with a brand new book, and we’re pleased to be running online display campaigns to advertise three of summers most talked about thrillers – The Chalk Man, Gnomon and Redemption. 

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Penguin use Twitter feed in engagement campaign for Ruby Wax’s A Mindfulness Guide for the Frazzled

This week we launched a campaign for A Mindfulness Guide for the Frazzled, the new book by Ruby Wax, the American actress and mental health campaigner.

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Would you survive? Engagement campaign for Alex Scarrow’s Re-Made gives you the answer

Alex Scarrow has a number of successful novels under his belt and to promote his latest thrilling teen novel, RE-MADE, our engagement campaign calculates your chances of survival in a killer scenario.

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Penguin uses interview and image gallery in Simon Schama creative

In the age of the selfie, The Face of Britain takes a look at the history of some of the nation’s most famous portraits.

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