CYSTIC FIBROSIS TRUST BUSTS MYTHS WITH MOSAIC TILE CREATIVE

The Cystic Fibrosis Trust is a UK based charity fighting for life-saving drugs and treatment for sufferers so they can enjoy a life unlimited by cystic fibrosis. With the launch of the film ‘Five Feet Apart’ – which features two protagonists that both suffer from cystic fibrosis – the trust wanted to raise awareness for the illness and the myths that surround it.

You can view the ad here.

As you can see, once expanded full-page, the creative features three mosaic tiles, each displaying a different fact or myth about the illness. People are invited to interact with the tiles, flipping them with their cursor to see if the statement is true or false.

We also included Cystic Fibrosis’ new video, inviting people to explore further before clicking through to the organisation’s website.

Verity Bouette, Account Director, 17th Apr 2019


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