DIGITAL AD CAMPAIGN FOR SECRET CINEMA EMPLOYS SCARCITY BIAS FROM BEHAVIOURAL SCIENCE
To increase ticket sales to their Casino Royale themed night, we worked with Secret Cinema- the event cinema specialists- on a digital ad campaign that incorporated the behavioural bias of scarcity.
Scarcity is the principle that when something is in short supply, people want it more.
You can view the desktop ad here.
And the mobile ad here.
You’ll notice we’ve included a countdown showing the days, hours, minutes and even seconds left until the final night. The countdown is designed to create a sense of urgency and encourage people to book before it’s too late.
In the desktop creative you’ll see we’ve included flashing hotspots to showcase different pieces of content as well as a ‘click-to-shoot’ game. On mobile, we showcase the content in a carousel.