We discuss How Brands Grow by Byron Sharp at book club
The Silence book club met in our London office last night to discuss Byron Sharp’s How Brands Grow, a fascinating book about sales patterns.
We had a great time wrestling with the ideas in the book and sharing our professional and personal thoughts about brand advertising.
These are some of the topics that came up:
Did Tesco’s famous loyalty scheme help them in the long run?
Apple doesn’t listen to customers, customers listen to them.
Should a pop band be marketed like a brand?
Successful online retailers recognise that their customers are naturally lazy.
What makes a brand truly distinct is its values.
And here are some photos from the night: