Emerald Life engages customers with real-life stories

Insurance company Emerald Life launched an engagement campaign this week to promote their products for the LGBT community.

You can take a look at the ad here.

You’ll see that it includes information about multiple products, a newsletter sign-up box and multiple links to the website, prompting people to get a quote.

We’ve also used video that includes interviews with customers.

“I really like the idea of being able to phone up an insurance company and not have to think about whether I come out on the telephone call,” explains one customer.

Warrick, who produced this campaign, had this to say: “It was essential that we only targeted the LGBT community with this creative – we used a combination of audience, contextual and keyword targeting to get the best results”.

 

Elliot Stein, Business Development Manager, 13th May 2016


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