ENGAGEMENT CAMPAIGN FOR JASON FOX’S BATTLE SCARS

We’ve just launched an engagement campaign to raise awareness of Jason Fox’s new book, Battle Scars.

Fox is an ex-special forces soldier, having served the SBS for over a decade, and Battle Scars offers a raw truth about men, the military and mental health, with Fox opening up about his struggle with PTSD and the psychological impacts of modern war.

He calls the book “the story of my rise, my fall and my recovery”.

For our campaign, Fox filmed original footage showing him tapping on the screen to break the glass to invite people to rollover to expand it full-page.

You can view the ad here.

As you’ll see, once the ad expands full-page it includes a video trailer, Jason Fox’s Instagram feed and call-to-action driving customers through to the book’s landing page.

Verity Bouette, Communications Manager, 7th Nov 2018


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