ENGAGEMENT CAMPAIGN FOR MARIE CURIE
The Great Daffodil Appeal is Marie Curie’s annual fundraising campaign, held each March. This year, we’re working with them to help build awareness with a high-impact online engagement campaign.
Marie Curie provides essential support and care to people suffering from terminal illnesses and their families. This appeal encourages people to show their support by wearing a daffodil pin and making donations.
You can view the ad here.
As you’ll see the ad features a video showcasing the great work they do as well as an interactive background.
We also included a ‘Donate Now’ call-to-action, encouraging people click through to the Marie Curie website and join the appeal.