NATIONWIDE HIGH-IMPACT CAMPAIGN FOR MARIE CURIE’S GREAT DAFFODIL APPEAL
Marie Curie provides essential support and care to people suffering from terminal illnesses and their families. The Great Daffodil Appeal is their annual fundraising campaign that encourages people to show their support through making a donation and wearing a daffodil pin.
This year, we’re working with the charity to help promote the appeal with a high-impact online engagement campaign.
You can view the ad here.
As you’ll see the ad features a video showcasing the great work they do on a day-to-day basis. For an extra interactive touch, we built a dynamic background which sees daffodils follow the cursor around the screen as people explore.
We also included a ‘Donate Now’ call-to-action, encouraging people to click through to the Marie Curie website and join the appeal.