The Great Daffodil Appeal is Marie Curie’s annual fundraising campaign, held each March. This year, we’re working with them to help build awareness with a high-impact online engagement campaign.

Marie Curie provides essential support and care to people suffering from terminal illnesses and their families. This appeal encourages people to show their support by wearing a daffodil pin and making donations.

You can view the ad here.

As you’ll see the ad features a video showcasing the great work they do as well as an interactive background.

We also included a ‘Donate Now’ call-to-action, encouraging people click through to the Marie Curie website and join the appeal.

Verity Bouette, Communications Manager, 14th Mar 2019

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