ENGAGEMENT CAMPAIGN FOR RAVENSBURGER’S LABYRINTH & SCOTLAND YARD
We recently launched two new engagement campaigns for Ravensburger, a leader in the European jigsaw puzzle market. The campaign’s objectives were to raise awareness for the best-selling board games – Labyrinth and Scotland Yard – in the lead-up to Christmas.
Labyrinth has been a long-standing family favourite, suitable for players of all ages. The clever board game has you hunting for treasure in a moving maze. Our creative mimicked this maze with interactive tiles that flip to reveal a video trailer, a rotating image gallery and a pdf download of the game’s instructions.
You can view the Labyrinth ad here.
Scotland Yard is a fast-paced and intense game that has you racing around the streets of London to catch the criminal mastermind Mr X before he disappears forever.
For Scotland Yard, we lead with a map of London and layered flashing hotspots over different locations, encouraging people to hover their mouse over each to reveal a video trailer and more information on how to play the game.
You can view the Scotland Yard ad here.