NEW BOOK ‘CHARLIE CHANGES INTO A CHICKEN’ ENGAGES FAMILIES WITH A COLOURFUL, INTERACTIVE CAMPAIGN
With the publication of his first book ‘Charlie Changes Into A Chicken’, Sam Copeland makes the leap from literary agent to children’s author, and we were thrilled to launch a high-impact engagement campaign for him to promote it.
The book tells the story of a young boy, Charlie, whose worries cause him to change into an array of animals, from a flea to a pigeon and even into a rhino. Concerns about his brother’s health, his panicked parents and the school bully are causing his new powers to become uncontrollable.
You can view the ad here
As you’ll see, the ad features hotspots in the form of speech bubbles, inviting people to get a feel for the book by listening to multiple audio snippets, while also encouraging them to find out more about the different characters in the book.