ENGAGEMENT CAMPAIGN FOR SAM COPELAND’S CHARLIE CHANGES INTO A CHICKEN
We’ve recently launched a high-impact engagement campaign to raise awareness for the first book in Sam Copeland’s new series, Charlie Changes Into A Chicken.
It tells the story of a young boy, Charlie, who’s worries cause him to change into an array of animals, from a flea to a pigeon and even into a rhino. Concerns about his brother’s health, his panicked parents and the school bully are causing his new powers to become uncontrollable.
As you’ll see, the ad features hotspots in the form of speech bubbles, inviting people to get a feel for the book by listening to multiple audio snippets, whilst also encouraging them to find out more about the different characters in the book.
You can view it here