ENGAGEMENT CAMPAIGN TO CELEBRATE THE LION KING’S 20TH ANNIVERSARY IN LONDON
Since the London premiere of the Lion King on Tuesday 19th October 1999, the production has received 15 million theatregoers from across the globe, travelling into London’s West End to watch the critically acclaimed musical.
This year, The Lion King celebrates 20 years at London’s Lyceum Theatre, and we’re pleased to be running a high-impact online display campaign to celebrate its anniversary.
You can view the ad here.
The ad features multiple videos to tell the story of Simba and Nala’s heroic adventures in the African Savanna, grabbing the audience’s attention and giving them a taste of what to expect. The Lion King’s production is also brought to life through the use of a rotating image gallery to showcase the performance’s masks, puppets and extraordinary costumes.