ENGAGEMENT CAMPAIGNS FOR THE CINDERELLA, ROBIN HOOD & JACK AND THE BEANSTALK PANTOMIMES

Nothing screams Christmas like attending a classic pantomime with those closest to you for an afternoon of laughter and entertainment.

In this year’s run-up to Christmas, we’ve launched three high-impact online display campaigns to raise awareness for each of ATG’s local pantomimes – Cinderella, Robin Hood and Jack and the Beanstalk.

The classic tale of Cinderella has been a long-time family favourite amongst pantomime goers and, to mimic the festive season, our creative showcases an animated background of falling snowflakes.

View the Cinderella creative here.

Robin Hood is the legendary story of a heroic outlaw who ‘steals from the rich and gives to the poor.’ As you’ll see, our creative features a comical video trailer of the cast accompanied by a jolly picture of Jonathan Wilkes and Christian Patterson.

View the Robin Hood ad here.

‘Fee, Fi, Foe, Fum, I smell the blood of an Englishman’ sang The Giant when catching a whiff of Jack at the top of his Beanstalk. For this classic folklore tale, we included bespoke footage of the cast dancing in the banner ads and pointing at the rollover message to invite people to expand it full-page. Once expanded, the ad featured an animated sparkly background alongside a video trailer.

View the Jack and the Beanstalk creative here.

Rebecca Munro, Account Executive, 17th Dec 2018


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