English National Opera win Creative of the Year with Carmen
Thank you to all of you who voted for your Creative of the Year.
We’re delighted to announce that the winner is the English National Opera for their production of Carmen.
You can watch the creative here.
Congratulations to the ENO and the two runners-up: the Adelphi Theatre for their production of Kinky Boots and the Affordable Art Fair in Hampstead.
Marketing Week wrote about this Carmen creative earlier in the year – you can read the article here.
They said that advertisers need to produce relevant creatives more than ever in the age of the ad blocker and used Carmen as an example.
Claire Round, marketing director at ENO, said this about the campaign: “When advertisers understand what their audiences really want, they can deliver a captivating and engaging experience.”