FIND YOUR NEAREST CANAL OR RIVER IN SECONDS

Our latest campaign for Canal & River Trust encourages people to adopt the canal and river experience as part of a happier and healthier lifestyle.

Our three creatives focused on work, leisure and lifestyle, each included an interactive search bar that invited people to enter a postcode, generating a list of nearby waterways for them to explore.

Here’s the ‘leisure’ creative, recommending ‘family trips without the credit card guilt trips’ by visiting the canals for free.

Next you can view our ‘work’ creative here, encouraging people to ‘swap a sarnie al desko for a lunch al fresco’ by enjoying their lunch outdoors on the riverbank.

Finally, here’s our ‘lifestyle’ creative, persuading the public to ‘walk, run or ride away from the roadside’ by considering an alternative exercise routine.

Verity Bouette, Communications Manager, 3rd Aug 2018


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