HISTORIC ROYAL PALACES ENGAGE AUDIENCES WITH INTERACTIVE CREATIVE ACROSS DESKTOP AND MOBILE
Historic Royal Palaces is the organisation behind the running of 6 major historical buildings across the UK including Kensington Palace, Tower of London and Hillsborough Castle.
We recently ran a campaign for the Tower of London to promote their Prisoners tour, engaging prospective visitors with our content packed desktop and mobile creatives.
Here’s the desktop creative.
As you’ll see, we built an interactive map of the Tower of London, layering hotspots over the areas where each prisoner was detained. People are then invited to click the hotspots to reveal a bespoke prisoner video.
Our mobile creative looks like this.
It still contains the bespoke prisoner videos, this time inviting people to swipe between them before clicking through to the booking page.