Global Engagement Campaign for the Epson EcoTank
We recently launched a global campaign for the Epson Ecotank to promote their new cartridge-free printing system. The campaign targeted four main sectors – home, business, art and education.
Our creative featured interactive hotspots which people were invited to click to reveal the advantages of this new system.
The creative also included an animated background showing a continuous flow of pages from a printer to help hold the audience’s attention.