MAMMA MIA CELEBRATES 20 YEARS IN THE WEST END WITH A HIGH-IMPACT ENGAGEMENT CAMPAIGN
Mamma Mia! celebrates 20 years in London’s West End this year, and to commemorate this phenomenal musical’s success, we ran a high-impact online display campaign.
You can view the ad here.
The smash hit musical features songs from ABBA and is classed by many as the ultimate feel-good show. The ad allows theatregoers to listen to a selection of fan favourite songs, from Dancing Queen to Gimme! Gimme! Gimme! and Thank You For The Music. We also included a video trailer and interviews with the cast to fully immerse people in the show and provide them with a look behind the scenes.