INTERACTIVE CHALKBOARD BACKGROUND FOR OUR NEW SIGRID CAMPAIGN
We recently ran a high-impact engagement campaign for the Scandinavian popstar Sigrid to promote the launch of her debut album ‘Sucker Punch’.
You can view the ad here.
The creative leads with the album’s video trailer, and we included prominent hot spots that allowed the fans to explore additional album content.
Taking inspiration from the videos, we built a chalkboard background for the full-page creative as an extra interactive feature. With this in place, fans could use their cursor to draw on the background while enjoying the videos.