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CREATIVES OF THE MONTH: GREENPEACE, VISIT JERSEY AND V&A

We rounded off 2019 by announcing our creative of the year, and as January draws to a close, we’d like to share with you some of our favourite campaigns from the month.

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BEHAVIOURAL SCIENCE INSPIRES TWO VISIT JERSEY AD CAMPAIGNS

Working with Visit Jersey, we’ve recently launched two seasonal display and mobile campaigns inspired by behavioural science, which celebrate the island’s unique heritage.

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PEARSON ENGAGE EMPLOYERS WITH AD CAMPAIGN INSPIRED BY BEHAVIOURAL SCIENCE

British publishing company Pearson is running an engagement campaign inspired by the zero risk bias to increase sign-ups to their Pearson Learning Hub, a digital training platform that helps employers train their apprentices.

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MARIE CURIE,THE TRENTHAM ESTATE AND NETWORK RAIL WIN CREATIVE OF THE YEAR 2019

We’re delighted to announce that the winners of our Creative of the Year competition 2019 are Marie Curie, The Trentham Estate and Network Rail.

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VOTE FOR SILENCE MEDIA’S CREATIVE OF THE YEAR 2019

In the run-up to Christmas, we like to showcase our favourite ads from the year and invite you to vote for yours.

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DIGITAL AD CAMPAIGN FOR NETWORK RAIL EXPLORES SOCIAL PROOF BIAS

The behavioural bias of social proof inspired the creative strategy for Network Rail’s ‘Small Talk Saves Lives’ digital ad campaign.

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THE LOWRY USE ZERO-RISK BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL ADVERTISING CAMPAIGN

Our digital ad campaign for The Lowry explores a theory from behavioural science known as the zero-risk bias.

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DIGITAL CAMPAIGN FOR WITNESS FOR THE PROSECUTION EXPLORES THE ILLUSION OF CONTROL BEHAVIOURAL BIAS

We recently launched a high-impact campaign for Witness for the Prosecution – the play that summons the audience for jury service – that tests a behavioural bias called illusion of control.

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DIGITAL CAMPAIGN FOR UNITED AIRLINES EXPLORES ILLUSORY SUPERIORITY BIAS FROM BEHAVIOURAL SCIENCE

We recently launched a digital advertising campaign for United Airlines that explores the behavioural bias known as illusory superiority.

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SILENCE BOOK CLUB: WE DISCUSS ALCHEMY BY RORY SUTHERLAND

Last Thursday, our Silence book club met at the Pembury Tavern to discuss topics from Rory Sutherland’s new book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.

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