We recently launched a high-impact campaign for Witness for the Prosecution – the play that summons the audience for jury service – that tests a behavioural bias called illusion of control.
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We recently launched a digital advertising campaign for United Airlines that explores the behavioural bias known as illusory superiority.
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Last Thursday, our Silence book club met at the Pembury Tavern to discuss topics from Rory Sutherland’s new book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
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Our digital ad campaign for Visit Jersey explores the behavioural bias known as regret aversion. This is the tendency for people to choose an option that minimises regret, even if it is more expensive than an alternative option.
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Ahead of next Thursday’s book club, we’re releasing the second series of our Silence Please podcast. Across six episodes, we’re using topics from Rory Sutherland’s book Alchemy to explore the relationship between creativity and behavioural science.
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New Digital Age have published an article by our account director Verity Bouette about the importance of behavioural science in digital advertising.
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Our digital ad campaign for the UK tour of the musical whodunnit Curtains explores the behavioural bias of scarcity.
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We recently launched a social campaign for sustainable furniture company, Rust Collections, that tested two biases from behavioural science: cocktail party effect and noble edge effect.
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We have a book club at Silence that meets up every now and then to discuss books about advertising. Our next book is Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland.
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To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.
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