News

FACEBOOK CAMPAIGN FOR RUST COLLECTIONS EXPLORES TWO BEHAVIOURAL BIASES

We recently launched a social campaign for sustainable furniture company, Rust Collections, that tested two biases from behavioural science: cocktail party effect and noble edge effect.

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SILENCE BOOK CLUB: ALCHEMY BY RORY SUTHERLAND

We have a book club at Silence that meets up every now and then to discuss books about advertising. Our next book is Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland.

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PUFFIN BOOKS TEST SOCIAL PROOF BIAS FROM BEHAVIOURAL SCIENCE IN DIGITAL AD CAMPAIGN

To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.

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FRED. OLSEN USE CONFIRMATION BIAS FROM BEHAVIOURAL SCIENCE TO ENGAGE NEW CUSTOMERS

Our latest digital advertising campaign for Fred. Olsen uses behavioural science – the psychology behind decision making – to help reach people who traditionally book with competing cruise lines.

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DIGITAL AD CAMPAIGN FOR SECRET CINEMA EMPLOYS SCARCITY BIAS FROM BEHAVIOURAL SCIENCE

To increase ticket sales to their Casino Royale themed night, we worked with Secret Cinema- the event cinema specialists- on a digital ad campaign that incorporated the behavioural bias of scarcity.

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The Big House explores social proof bias for Bullet Tongue with Instagram, Facebook and Snapchat ads

Our digital advertising campaign for Bullet Tongue Reloaded explores the social proof bias. At Silence, we’re interested in how findings from behavioural science – the study of decision making – can give our clients a competitive advantage. The social proof bias works when we become interested in an event because others are.

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HISTORIC ROYAL PALACES ENGAGE AUDIENCES WITH INTERACTIVE CREATIVE ACROSS DESKTOP AND MOBILE

We engaged people across desktop and mobile with our high-impact creatives for Historic Royal Palace’s Tower of London Prisoners Tour.

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MAMMA MIA CELEBRATES 20 YEARS IN THE WEST END WITH A HIGH-IMPACT ENGAGEMENT CAMPAIGN

For our second high-impact engagement campaign with Mamma Mia! we created a highly interactive experience to celebrate 20 years in the West End.

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CYSTIC FIBROSIS TRUST BUSTS MYTHS WITH MOSAIC TILE CREATIVE

Our new high-impact campaign for the Cystic Fibrosis Trust separates the facts from the myths with an interactive mosaic tile creative.

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INTERACTIVE CHALKBOARD BACKGROUND FOR OUR NEW SIGRID CAMPAIGN

In celebration of her debut album, we ran a high-impact engagement campaign for the singer Sigrid which featured an interactive chalkboard background.

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