We recently launched a social campaign for sustainable furniture company, Rust Collections, that tested two biases from behavioural science: cocktail party effect and noble edge effect.
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We have a book club at Silence that meets up every now and then to discuss books about advertising. Our next book is Alchemy: The Surprising Power of Ideas That Don’t Make Sense by Rory Sutherland.
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To get more families reading books over the summer holidays, we’re running a campaign for Puffin Books that’s testing the social proof bias from behavioural science – the idea that people are more likely to do something when they see other people doing it.
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Our latest digital advertising campaign for Fred. Olsen uses behavioural science – the psychology behind decision making – to help reach people who traditionally book with competing cruise lines.
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To increase ticket sales to their Casino Royale themed night, we worked with Secret Cinema- the event cinema specialists- on a digital ad campaign that incorporated the behavioural bias of scarcity.
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Our digital advertising campaign for Bullet Tongue Reloaded explores the social proof bias. At Silence, we’re interested in how findings from behavioural science – the study of decision making – can give our clients a competitive advantage. The social proof bias works when we become interested in an event because others are.
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We engaged people across desktop and mobile with our high-impact creatives for Historic Royal Palace’s Tower of London Prisoners Tour.
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For our second high-impact engagement campaign with Mamma Mia! we created a highly interactive experience to celebrate 20 years in the West End.
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Our new high-impact campaign for the Cystic Fibrosis Trust separates the facts from the myths with an interactive mosaic tile creative.
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In celebration of her debut album, we ran a high-impact engagement campaign for the singer Sigrid which featured an interactive chalkboard background.
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