OUR BEHAVIOURAL SCIENCE ARTICLE FOR NEW DIGITAL AGE

New Digital Age have published an article by our account director Verity Bouette about the importance of behavioural science in digital advertising.

Verity points out the flaws in simply reducing customers to datasets, arguing that we need to start embracing the nuances of human behaviour by exploring findings from behavioural science.

You can read the full article here.

Molly White, Account Executive, 23rd Sep 2019


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