PENGUIN ADVERTISE MICHAEL PALIN’S NEW BOOK WITH INTERACTIVE ONLINE AD
Penguin Random House wanted to advertise Erebus: The History of a Ship by Michael Palin, the Monty Python star and television globetrotter, with an interactive display advertising campaign.
We responded with a creative that tells the fascinating story of HMS Erebus’s epic voyages of discovery in the 1800’s.
We embedded a map in the ad that traces the routes that the Erebus sailed, from the Antarctic to the Arctic, using animated hotspots to reveal its five most captivating expeditions. Each hotspot features audio of Michael Palin reading extracts that vividly recount the experiences of the Erebus’s sailors.
You can view the ad here.