OUR PRODUCTS

At Silence we create engaging and transparent digital advertising campaigns and believe that every campaign begins with a solid creative solution.

We stand firmly stand with the consumer in our work – always producing ads that we can imagine ourselves or our friends engaging with because they look great and they have something interesting to say. Our studio has been at the intersection of design, technology and media for over a decade, creating campaigns for some of the biggest brands in the world in a fast-paced collaborative environment where ads are continually tested for their ability to engage consumers.

We conceive, design and build display campaigns that trigger a positive emotional through interactive content and increase brand salience by sticking to one of our core values, which is to ‘keep it interesting’ - producing campaigns that are so interesting people want to engage with them. We take our inspiration from David Ogilvy, who wrote: ‘When I write an advertisement, I don’t want you to tell me that you find it creative,’ he says. ‘I want you to find it so interesting that you buy the product.’

This concept is applied to all our formats, including the cost-per-engagement (CPE) ones that we launched in Europe a decade ago. CPE takes the risk out of online display campaigns for brands because they only pay when people engage with their ads. We also like to test wherever we can, from the content in the ads through to the performance of each of the formats, continually striving to achieve the best possible engagement rates, interaction time and click rates.

FULL-PAGE ENGAGEMENT

Our Full-Page Engagement format offers brands the chance to emotionally engage consumers and increase brand salience through an interactive experience. With this format, we can incorporate videos and image galleries, build a 'spin the wheel' game, embed a social media feed or even integrate an AI chatbot.

We produce four banners that expand full-page – Billboard, Half-Page Ad, Wide Skyscraper and MPU – using compelling copy to invite people to roll over and start interacting with them. This is a cost-per-engagement product so you only pay when somebody chooses to rollover the ad and expand it.

We also have a countdown on this format so that you don’t pay for accidental rollovers.

Click here if you'd like to see a selection of Full-Page Engagement ads.

PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP
PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP
PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP

IN-PAGE ENGAGEMENT

Our In-page Engagement format offers brands the chance to engage consumers with an interactive experience that stays within an online display format. This format uses content such as videos, images, social media feeds and games.

We produce two banners – a Billboard and a Half-Page Ad – using compelling copy to invite people to roll over and start interacting with them. You only pay when somebody rolls over the ad to engage with it and we also have a countdown on this format so that you don’t pay for accidental rollovers.

PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP
PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP
PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP

INTERSCROLLER

Our mobile engagement format, the Interscroller, is a non- intrusive and immersive experience that uses content like videos and image galleries.

This format appears on your phone as you scroll through an article and expands full-page if you stop to explore it. This is another cost-per-engagement format, meaning you only pay when somebody chooses to interact with the content in it.

Click here if you'd like to see some of our Interscrollers.

PRICING: COST-PER-ENGAGEMENT
DEVICE: MOBILE

Our mobile engagement format, the Interscroller, is a non- intrusive and immersive experience that uses using content like videos and image galleries.

This format appears on your phone as you scroll through an article and expands full-page if you stop to explore it. This is another cost-per-engagement format, meaning you only pay when somebody chooses to interact with the content in it.

PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP

Our mobile engagement format, the Interscroller, is a non- intrusive and immersive experience that uses using content like videos and image galleries.

This format appears on your phone as you scroll through an article and expands full-page if you stop to explore it. This is another cost-per-engagement format, meaning you only pay when somebody chooses to interact with the content in it.

PRICING: COST-PER-ENGAGEMENT
DEVICE: DESKTOP

SKINS

Our Skins format offer brands a truly immersive and unmissable experience.

We use our experience of delivering thousands of high-impact and engaging online display campaigns to combine striking imagery with video or animation and a clear call-to-action. This format triggers a positive emotional response and increase brand salience by transforming the page. We report on all the interactions, like video views and clicks.

PRICING: CPM
DEVICE: DESKTOP
PRICING: CPM
DEVICE: DESKTOP
PRICING: CPM
DEVICE: DESKTOP

STANDARD

Our Standard display ads use static images or videos across desktop and mobile to catch people’s attention and invite them to click through to a brand’s landing page.

We bring the same creative standards from our engagement formats to this format to ensure the highest possible click- through rate for our clients.

PRICING: CPM
DEVICE: DESKTOP & MOBILE
PRICING: CPM
DEVICE: DESKTOP & MOBILE
PRICING: CPM
DEVICE: DESKTOP & MOBILE

STUDIO

At Silence, we can also conceive, design and build your creatives for you.

We can produce all the formats you want to run across desktop and mobile and build them in any of the leading ad servers, including Double Click, Flash Talking, Sizmek and Adform. With a decade of experience in creating high-impact and engaging online display campaigns, we instinctively know how to deliver a creative strategy that will trigger an emotional response and increase brand salience.

We can create content for you – from footage of people ‘inside’ the ad through to a simple spin the wheel game – or use assets like video, imagery, social media feeds or content from your website. In addition, our studio can design captivating assets for you to upload across all of your social channels. We can generate and combine animations, GIFs and static images for you to use.

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