SILENCE BOOK CLUB: AN HOUR WITH BOB HOFFMAN
In June, we took our book club online where we were joined by the Ad Contrarian himself, Bob Hoffman, as we discussed his latest book Advertising for Skeptics.
Bob has written several books about advertising, and for years our industry’s internal critics have devoured his Ad Contrarian blog and newsletter which scrutinises some of the advertising industry’s murkiest practices.
We were also joined by a panel of experts from across the industry who came armed with questions on creativity, ad fraud and the advice to give graduates looking to enter advertising.
We want to say thank you to Bob, our guests and everyone who watched the live stream via our website and submitted their questions.
If you missed it, you can watch the event in full, here.