Join us in the New Year to discuss Bob Hoffman’s book Badmen
The digital advertising industry is in a right state.
There are no two ways about it.
Creative standards are low.
Ad blocking has tipped.
And terrorists and criminals are washing their faces in our sink.
Thankfully, there is a call for transparency that’s battering our shores like an angry sea.
One man who holds the wind in his fists is Bob Hoffman, the American adman best-known for The Ad Contrarian blog.
His new book, Badmen, is an insightful and humorous critique of what he calls ‘surveillance marketing’.
Here’s a paragraph from the introduction: ‘This book is not meant to be an even-handed look at online advertising. I hate online advertising and I’m not ashamed to say it. I think it is unnecessarily crappy, corrupt and dangerous and is in desperate need of reform. This will not be a “fair and balanced” look at it. I am trying my very best to make it fair but imbalanced.”
This short and fascinating book slays adtech for introducing tracking and inviting fraud and damns our trade bodies for doing nothing about it. It concludes by arguing that we need to stop using adtech to track people and ad exchanges to buy media.
We’ll be discussing Badmen at our book club in the New Year – do get in touch if you’d like to join us.