SILENCE BOOK CLUB: THE CHOICE FACTORY BY RICHARD SHOTTON
The Silence book club gets together every now and then to discuss books about advertising, from Claude C Hopkin’s Scientific Advertising from 1929 to contemporary titles like Bob Hoffman’s BadMen.
We often host events to continue the discussion around a book: in May we launched the Silence Please podcast and conference to discuss topics from Badmen, and last year we hosted this event to debate the marketing rules in How Brands Grow.
The next book we’ll be meeting to discuss is ‘The Choice Factory: 25 behavioural biases that influence what we buy’ by Richard Shotton.
Adman Rory Sutherland has this to say about The Choice Factory: ‘The book is a Haynes Manual for understanding consumer behaviour. You should buy a copy – and then buy another copy to give to one of the 97% of people in marketing who are too young to remember what a bloody Haynes Manual is.’
We’ll be hosting at our office as usual from 7.00pm on Thursday 29th November, and drinks will be provided by our lovely friends at The Five Points Brewing Company.
If you’d like to join us, get in touch. And remember the first rule of book club: you don’t need to read the book!