SILENCE BOOK CLUB: WE DISCUSS ALCHEMY BY RORY SUTHERLAND
Last Thursday, our Silence book club met at the Pembury Tavern to discuss topics from Rory Sutherland’s new book Alchemy: The Surprising Power of Ideas That Don’t Make Sense.
We wrestled with a range of questions, including:
As we’re bombarded with more and more data, is it inevitable that we place a greater importance in logic over creativity?
How difficult is it to present seemingly irrational ideas to clients and can behavioural science help to support those ideas?
Now it’s possible to deliver hyper-targeted digital ads is the idea that building a brand requires costly signalling outdated?
If you’d like to listen to some of our attendees discussing these topics further, we released the second series of our Silence Please podcast in the run-up to book club. You can find all six episodes here.
Thank you to everyone who came.
Here are some of the photos from the event:
Welcome from Lee Henshaw
Photos by Marni Henshaw and Wilhelmina Hornero Garcia.