SILENCE MEDIA BOOK CLUB: THE PODCAST
We’ve released the first two episodes of our Silence Media Book Club podcast, where you can catch up on all the best bits from our book club events.
The first episode is from our event with Bob Hoffman, where we discussed his book Advertising for Skeptics.
With our book club members, we covered topics such as ad fraud, creativity and whether we’ve become too reliant on short-term tactics.
For the second episode, we questioned Heather LeFevre on her book Brain Surfing.
Brain Surfing follows Heather as she travels around the world to be mentored by some of marketing industry’s top strategists. While lifting the lid on their principles for building a successful brand, she also reveals the importance of having mentors.
You can find the podcast by typing ‘Silence Media Book Club’ into any podcast player, or you can listen on Spotify by clicking here.
If you’d like to join us for one of our future book club events, get in touch.