Ahead of next Thursday’s book club, we’re releasing the second series of our Silence Please podcast.

Across six episodes, we’re using topics from Rory Sutherland’s new book Alchemy: The Surprising Power of Ideas That Don’t Make Sense to explore the relationship between creativity and behavioural science.

Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of its Behavioural Science Practice. In Alchemy, he lifts the lid on the unconscious desires that drive our decisions and encourages advertisers to bypass reason.

If you’d like to have a listen, just type ‘Silence Please’ into your podcast player.

In episode one, Ollie Henderson from Silence is joined by Kelly Church from The Gate to discuss whether there can be a template for creativity.

Episode two with Catherine Warwick from AKA covers whether data is making us less creative.

In episode three, Ollie discusses whether we’ve started to value logic over creativity with Michaella Williams from Generation Media.

In episode four, Dave Barnett from December 19 discusses the role of signalling in the era of hyper-targeting.

Episode five with Martin Doyle from Arena covers the value of working counterintuitively.

And in the sixth and final episode, Verity Bouette from Silence talks to Ollie about behavioural biases and how advertisers can use them to their advantage.


Molly White, Account Manager, 25th Sep 2019

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