THE RETURN OF THE SILENCE PLEASE PODCAST
Ahead of next Thursday’s book club, we’re releasing the second series of our Silence Please podcast.
Across six episodes, we’re using topics from Rory Sutherland’s new book Alchemy: The Surprising Power of Ideas That Don’t Make Sense to explore the relationship between creativity and behavioural science.
Rory Sutherland is the Vice Chairman of Ogilvy UK and the founder of its Behavioural Science Practice. In Alchemy, he lifts the lid on the unconscious desires that drive our decisions and encourages advertisers to bypass reason.
If you’d like to have a listen, just type ‘Silence Please’ into your podcast player.
And in the sixth and final episode, Verity Bouette from Silence talks to Ollie about behavioural biases and how advertisers can use them to their advantage.