THE SILENCE TREATMENT

THE SILENCE TREATMENT

In the autumn of 2017, Lee Henshaw, one of the owners here at Silence, interviewed the leaders of different media companies about the values that make their organisation distinct. Here's the line-up of guests and links to highlights from their interviews.

MJ Media

FRIDAY 1ST SEPTEMBER

Matt Fuller, Managing Director, MJ Media

Watch the highlights here.

Matt began his career at ZenithMedia before leaving to join Manning Gottlieb to work across a range of entertainment clients. He then joined MJ Media as Account Director working across videogames, music, fashion and film before becoming Managing Director in 2011. In the last 5 years he has restructured the company and its positioning, launched departments and delivered record turnover and growth.

Matt believes that agency models need to change so they are able to partner on all areas of communication in order to create meaningful engagements. He believes it is ‘no longer good enough to pigeon hole specialisms across the marketing landscape’.

A keen enthusiast of popular culture, a love for music, film, fashion and games and a passion for cookery and all things BBQ.

Rocket Fuel

FRIDAY 8TH SEPTEMBER

Andy McNab, VP International at Rocket Fuel

Watch the highlights here.

With over 15 years of experience under his belt, Andy is responsible for helping to grow and broaden Rocket Fuel’s sales capabilities within the UK, Australia and the Nordic regions. Since joining Rocket Fuel in 2011, his key focus has been on driving and developing rapid sales growth and understanding of what sets Rocket Fuel apart from others in the market.

Andy is a key spokesperson at Rocket Fuel events, has been responsible for hosting breakfast seminars and has also spoken at various external events such as eTail Europe and IAB Marketing Workshop. On top of all of this, he was also awarded Commercial Director of the Year at the IPA award in 2014.

Total Media

FRIDAY 15TH SEPTEMBER

Tom Laranjo, Managing Director, Total Media

Watch the highlights here.

Tom studied anthropology at University College London and still draws on that experience today to guide his approach to media. He produces strategies that are informed by people’s behaviours – how they think, feel and act - reaching them contextually and at ‘the moments that matter’. Tom worked across a variety of roles at Total Media, from international media planning and buying to heading up the agency’s insight team, before taking on the role of Managing Director in 2011. Despite the growing anxiety that he sees in the industry at the moment, he is very positive about the future of media and thinks that agencies have ‘a wonderful opportunity to redefine their roles and contribute more to clients’ growth’.

360i

FRIDAY 22ND SEPTEMBER

James Townsend, CEO, 360i London

James started his career at the creative agency Exposure, where he spent several years working with clients like Red Bull, Nike and Microsoft before becoming MD of the advertising agency Fallon London, producing award-winning work for Cadbury, Nokia and Unilever. Having been CEO at 360i for over 2 years, James oversees the running of the European office, offering data-driven creativity to a range of clients including TSB, Lidl and GE. He believes in what he calls 'progressive communications', which requires a combination of the best use and blend of data, creativity and media to create the most relevant, modern consumer relationships possible.

Generation Media

FRIDAY 13TH OCTOBER

Dean Weller, CEO, Generation Media

Watch the highlights here.

Dean started his career as a Strategic Planning Director during the late 80’s and early 90’s at The Media Business Group, now known as MediaCom, which is one of the world’s largest media buyers. This is where he discovered his passion for marketing aimed at young adults and parents, working with clients like Electronic Arts, SEGA, Red Bull, Converse and Tomy Toys. Dean is now the CEO and shareholder of award-winning agency Generation Media, the UK and Ireland’s largest independent media buyers solely working on entertainment, parent, child and youth focused brands and products.

Total Media

FRIDAY 20TH OCTOBER

Guy Sellers, CEO, Total Media

Watch the highlights here.

Guy has been at Total Media for 30 years and has been CEO for over 7 years. As the group CEO, he works with the senior teams to develop and deliver strategies that meet the agency’s goals. Guy is a passionate advocate of the importance of independence within the industry - he strongly believes that ‘independent agencies are in a better position to focus on the long-term goals without being pinned down by the short-term corporate targets’ and that this allows them ‘greater autonomy and freedom to invest in both clients and the agency’. But above all, Guy believes the real appeal of being an independent agency lies in that fact it’s simply more enjoyable - “Being David is always going to be more fun than being Goliath” he says.

MediaMath

FRIDAY 3RD NOVEMBER

Dave Reed, Managing Director at MediaMath

Watch the highlights here.

Dave has been at MediaMath for six years, holding roles as Chief Information Officer and Senior Vice President of Strategic Solutions before becoming Managing Director in 2014. He has experience managing the engineering team, developing technical solutions and working with MediaMath’s largest clients to advance their strategic marketing objectives. He now manages the company’s European, Middle East and African businesses.

Prior to joining MediaMath, Dave was founder and president of Xonos, Inc., a software development firm specialising in e-commerce and web application where he architected and developed systems and processes to optimize marketing and business operations for clients such as Motorola, U.S. Department of Veterans Affairs, AT&T and the NDL. Dave holds a B.A. from Yale University.

UM Birmingham

FRIDAY 10TH NOVEMBER

Ruepal Aujla, Managing Partner, UM Birmingham

Watch the highlights here.

Ruepal began her career at Manning Gottlieb OMD, where she developed innovative digital campaigns across several of the Virgin brands. She progressed to manage strategic digital planning, buying and campaign management for clients within the travel, telecommunication and finance sectors. Ruepal later joined MindShare as Global Strategic Planning Manager, where she researched and developed audience insights and consumer trend presentations, shaping global and regional communication strategies. In 2010, Ruepal then joined UM where she progressed to Managing Partner – her role now is to lead a team of digital specialists delivering work across multiple platforms, developing new business opportunities and managing integration across McCann Central.

Spark Foundry

FRIDAY 17TH NOVEMBER

Rachel Forde, UK CEO of Spark Foundry

Watch the highlights here.

With over 18 years in the advertising business, Rachel has worked across most sectors, from automotive and pharmaceutical, to entertainment, luxury and FMCG. She’s passionate about media and even more passionate about driving brands’ business and nurturing teams.

Starting life as a TV trader at Zenith Media, she quickly moved into the planning team. Rachel worked her way up to the Optimedia board and launched the LiveRoi proposition in the UK. In 2012, Rachel went on the bring together Procter & Gamble's global planning and four local planning and buying agencies in UK&I to form P&G United, and took on the role of Managing Director.

In 2016, Rachel was appointed UK Chief Executive Officer of Spark Foundry, formerly Mediavest, one of Publicis Media’s five media agencies. Spark Foundry’s clients include Heineken, BEL Groupe, Brown Foreman, Capital One and Royal London.

As a regular contributor to panels, events and awards as a judge, Rachel is always keen to get involved in industry debates and offer her insight and time. She is a keen mentor and through her membership of WACL, supports and encourages young talent coming through the industry. Rachel is also involved in initiatives such as ‘BacktoBusinessShip’, equipping and coaching returning advertising Mums.

Dewynters

FRIDAY 24TH NOVEMBER

James Charrington, CEO, Dewynters

Watch the highlights here.

James started his career in arts marketing at Dewynters in 1989 before forming the advertising agency Koenig Englaender in Hamburg in 2002. He then founded Jampot Consulting, specialists in data driven marketing for the arts, working with clients like The National Theatre and Sonia Friedman. In 2016, he returned to Dewynters as CEO. James is trilingual in English, French & German. Most audiences’ experience of live entertainment marketing begins and ends with their ticket purchase. Dewynters believes that the key to digital innovation lies in understanding and transforming this experience.

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