TRANSPORT FOR GREATER MANCHESTER TARGETS TRAVELLERS WITH ENGAGEMENT CAMPAIGN
Transport for Greater Manchester wanted to run an interactive display campaign to educate local travellers about their influence across all the transport routes running across Manchester – from ticketing to bus stops to travel information.
We responded with a creative strategy designed to spark intrigue and hold people’s attention.
We know from experience that the more interactive an ad is, the more likely people are to remember its message, so we came up with an interactive mosaic that uses multiple icons and a ripple effect.
You can view the ad here.