UMG use interactive game to promote Sing Your Heart Out

We recently launched a campaign for Universal Music to advertise the compilation CD Sing Your Heart Out.

You can view the ad here.

As you’ll see, the full-page ad engages pop fans with a game, encouraging them to guess the lyrics of 3 top hits featured on the album.

Elliot Stein, Business Development Manager, 6th Apr 2017

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