Yorkshire Building Society, Tate Modern and Zalando win Creative of the Year 2016

We’re delighted to announce that the winners of our Creative of the Year competition are Yorkshire Building Society, Tate Modern and Zalando.

Yorkshire Building Society, the UK’s second largest building society, won with this innovative engagement campaign for its mortgages that features footage of young homeowners trapped inside the ad, evoking the feeling of outgrowing your home.

In second place are Tate Modern with this stunning ad for their recent Georgia O’Keeffe retrospective. Have a look at how the ad expands to reveal a video montage of the landscapes that inspired her work.

In third place, this gorgeous engagement campaign for Zalando, the German company that’s grown into Europe’s largest online retailer of clothing and footwear in just 8 years with 18 million customers. You’ll see that the ad includes four short videos, each showcasing a different style.

We’ve made a donation to Oxfam on behalf of the winners, buying safe water for 1000 people.

Here’s a list of the 10 ads that topped the competition if you’d like to view them:

Yorkshire Building Society
Tate Modern
Royal Academy
Trainspotting Live
Whitechapel Gallery
Dead Funny

Verity Bouette, Account Director, 22nd Dec 2016

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Creative of the Year

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