Yorkshire Building Society use interactive video game to promote their mortgages

We recently ran an engagement campaign for Yorkshire Building Society to promote their mortgages.

You can view the ad here.

You’ll see it expands full-page to reveal a video gallery showcasing three different scenarios that might make someone want to move home.

People are invited to pick either ‘Nightmare dog’, ‘Impractical garden’ and ‘Overbearing neighbour’ to reveal which is the most popular reason.

Verity Bouette, Communications Manager, 5th Oct 2017

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