Yorkshire Building Society film young homeowners for innovative engagement campaign
The Yorkshire Building Society, the UK’s second largest building society, is advertising its mortgages with an innovative engagement campaign that features footage of young homeowners trapped inside ads, evoking the feeling of outgrowing your home.
Here they are cramped in the living room.
And here they are struggling to move freely in the kitchen.
The full-page ads reveal the couple enjoying living in a larger home and include a prominent call-to-action for people looking for a quick lending decision.